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This Tug-of-War For CNN Shows How Flawed US Media Has Become.

Late Thursday, amid swirling speculation regarding the Brown University gunman, the network's Kaitlan Collins posted on social media, highlighting the uncertainty and directing people to her network’s 9pm newscast.

Although it is by no means a flawless news source, her words resonated for a lot of people. It remains one of the broadcasters where one can locate reality-based and largely dependable reporting – notably during crises like the one taking place in the vicinity of a New Hampshire storage facility.

A Vulnerable Situation During a High-Stakes Battle

Yet CNN, now four and a half decades old, finds itself in a vulnerable position as two giant media empires compete for ownership of its parent company, Warner Bros Discovery.

No matter the result, the fate of CNN has turned into a major game of business acquisition, not as a question of what helps the information-seeking public.

“This represents another instance of the profound systemic issues with roots in many years of policy decisions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.

The conjecture about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a more important point.

“It gets presented as a financial tale with powerful individuals as the central actors, but there is very little discussion of the public interest,” Pickard explained.

A Further Element: Political Influence

This situation is complicated by Donald Trump’s opinions about a network he has frequently denounced as perhaps his chief “fake news” foe.

Think back to the shouts of “CNN sucks!” at the president’s rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.

Trump now claims that the network requires new ownership. You can read that as ownership that will insulate him from criticism and scrutiny. That is part of why he appears to favor Paramount Skydance, which has made a unsolicited offer.

He has grounds to prefer that bidder more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently installed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that historic news network.

A Possibility of More Instability

Notably, if Netflix is successful, CNN and other cable outlets would first be spun off into a separate entity. Such a move could be a welcome development to many at the network, but it’s hardly a secure position. That setup could pave the way for CNN for another sale. There is no finish line.

According to Timothy Wu, a lot of this is against the law, anyway. The well-known analyst of big tech’s dominance recently argued that competition laws should prohibit both deals.

“Each proposed deal would be harmful to the country, and both should be contested by the government,” Wu recently wrote.

The Bigger Issue and a Path Forward

Regardless of the resolution regarding CNN, the bigger problem remains.

“What we have now is a highly structure that undermines democracy, but we ought not succumb to a sense of powerlessness,” Pickard noted. Government actions – originating in the 1930s and 1940s – helped to create this hyper-commercialized monster, and different policy decisions can fix it.

Can reform occur in an era where the head of the FCC won’t even affirm that the agency is independent? Change is highly improbable now, but that should not imply it will not happen in the future.

Policies that support independent news organizations, aid local journalism, finance public media, and prevent the consolidation of media power in very few hands are achievable – they are vital for a robust democracy.

When it comes to media ownership, larger is not superior. And news organizations such as CNN cannot be tools in the newest acquisition battle.

CF
About the author

Crystal Fernandez

Elena Vance is a business strategist with over 15 years of experience in global markets, specializing in digital transformation and sustainable growth.

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